Build, run, and measure A/B tests on your Shopify store
Sofcy - A/B Test & CRO is an A/B testing and conversion-optimization app for Shopify. Run controlled experiments on your storefront, measure the winner on conversion and revenue, and apply it — with revenue tracking that works even through Shop Pay and third-party checkout.
Quickstart
Install the app, enable the storefront embed, and launch your first test.
What to test
Ideas and best practices for high-impact experiments on your store.
Test types
URL redirect, template, theme, and JavaScript API tests explained.
Audience targeting
Run experiments only for the visitors you choose — device, geo, UTM, and more.
Results and statistics
Read Bayesian results, chance to beat control, and segment breakdowns.
Revenue attribution
How revenue is credited to variants — even through third-party checkout.
Privacy and consent
Pseudonymous tracking, opt-out consent, and what data the app reads.
API Reference
The window.abtest storefront developer API for JavaScript tests.
How Sofcy - A/B Test & CRO works
You create an experiment with two or more variants, choose who it runs for, and launch it. The storefront app embed assigns each visitor to a variant, keeps that assignment stable across their visit, and serves the right experience. As visitors browse and buy, Sofcy - A/B Test & CRO records views, conversions, and revenue, then computes Bayesian results so you can tell which variant actually wins — and apply it.
New here? Start with the Quickstart — you can have your first test live in a few minutes.