Plans and billing
AB Test has three plans and a 15-day free trial. A paid plan is required to launch tests — there is no free tier.
Plans at a glance
| Base | Premium | Enterprise | |
|---|---|---|---|
| Price | $19/month | $29/month | Custom |
| Test types | Any 2 of 4 | All 4 | All 4 |
| Tests running at once | 2 | 5 | Custom |
| Campaigns | 1 | 5 | Custom |
| Tested visitors / month | Up to 50,000 | Up to 200,000 | Custom |
| Free trial | 15 days | 15 days | 15 days |
The four test types are URL redirect, template, theme, and JavaScript API. Base covers any two of them; Premium and Enterprise cover all four.
The free trial
Every paid plan starts with a 15-day free trial. You choose a plan to begin the trial and can launch tests immediately. Because there is no free tier, a plan is required before a test can go live.
The trial is granted once per store by Shopify. A store that has already used its trial will not receive a new one on a later subscription.
What counts as a tested visitor
A tested visitor is a unique visitor assigned to one of your running experiments in the current month. Visitors who are not enrolled in any test — for example, those excluded by audience targeting or your traffic allocation — do not count toward the limit.
Reaching your limit
If you reach your plan's monthly tested-visitor limit, your currently running tests keep serving and recording results. You cannot launch new tests until the next month resets your allowance or you upgrade to a higher plan.
Billing
Billing is handled by Shopify. When you choose a plan, Shopify shows an approval screen with the price and trial terms, and the charge appears on your regular Shopify invoice. You can change or cancel your plan at any time from the app's Plans and billing screen.
Enterprise
Enterprise includes everything in Premium plus custom visitor limits and priority support, for high-volume stores. It is sales-led — contact yadav.creators@gmail.com to set it up.
Next steps
- Quickstart — start your trial and launch a test.
- Results and statistics — read your test results.
- FAQ — common questions about billing and setup.